The term ‘collectible design’ has become overrated and glorified in recent years, starring in lifestyle and interior magazines, and more often misinterpreted than attached to its real outline. With this phenomenon, the questions of what is ‘collectible’ contemporary design, and what makes contemporary masterpieces ‘collectible’ have occupied anyone related to this market: architects, collectors, curators, dealers, auctioneer, and collectors. I have been asked those global questions over and over again: in my lectures across the globe; by my clients for whom I have created fine design collections; by trend-setters, interior designers, and architects seeking to create superbly ‘curated’ interiors where refined objects define the ‘soul’ of the interior. These are the questions that my newly-published article in Cobo Social comes to address. What makes contemporary design collectible?