Design Week Milan: More or Less

Private jet and cabinets in denim? Maarten Baas is back in Milan and as always, it is cool, cutting edged, and sustainable. Collaborating with denim brand G-Star RAW, ‘More or Less’ exhibition spotlights the endless possibilities of denim and the tension between the desire for more but the need for less.

The result is a triptych of cabinets which are both playful and functional. As well as being made from denim, and resembling a pair of jeans, the furniture can also be used to store pairs of jeans (and other denim items). All three cabinets are made of textile board material created from recycled G-Star jeans, specially developed by Danish textile innovators Really / Kvadrat. The jeans were collected from G-Star stores across Europe via the ‘Return your Denim’ program which allows customers to return their old jeans for recycling. During the exhibition, visitors can also bring their worn garments to screenprint with the signature message ‘More or Less’. 

The ‘More or Less’ exhibition is housed in the 16th century church of San Paolo Converso, providing a stunning and unexpected backdrop to the provocative designs. The show demonstrates new and creative possibilities in recycling, and is set to spark contemplation and discussion around the duality of the desire for more in these current times. While designing the initial idea of the cabinets earlier this year, a second design concept arose in Baas’ mind: an imposing fifteen-meter jet that, like the cabinets, was built using waste denim – and which is likely to provoke reactions. Not only for its massive scale, but for the bold statement it makes about the duality of sustainability issues.

Where? Chiesa San Paolo Converso, Piazza Sant’Eufemia 1, Milan. Entrance is free.

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